GENERATE SALES
Lead Generation is the first step to generate sales. You must then convert the lead into a customer. For a business, a sale can mean a paid customer or even a referral. In Not For Profit organisations, a sale may mean a donor or a new volunteer.
Every business needs customers to survive and for most businesses finding new customers is the primary objective of its marketing program.
But with the rising cost of digital marketing and the growing ability of people to opt out it’s never been harder to gain new customers.
That’s why our Conversify customer acquisition system will help you develop a multi channel marketing strategy, that gives your growing businesses an edge over your competitors.
3 Tips for Converting Leads
EXPERIMENT WITH ALTERNATIVE CHANNELS
- Cut through the clutter of saturated digital channels
- Approach prospects via a different channel, or
- A novel way in an existing channel
- Target and re-target
DESIGN FOR SUCCESS
- Have a campaign roadmap
- Sequence messages across channels and specific times
- Take care with the visual and aesthetic qualities of communication
TEST, LEARN ADAPT
- Even highly successful campaigns can be improved
- Move with your customer
- Split test with subsets of your audience
- Monitor closely and never stop looking for improvement
Conversify Solutions
ENGAGE DIRECT
DIRECT MARKETING
INTERACTIVE PRINT
TRANSACTIONAL MAIL