News & Insights
Travel marketing – 5 fresh strategies for 2024
The travel boom of the past couple years is set to continue into 2024 along with the heightened competition for the attention of potential travel customers. This competition is making it harder than ever to cut through the noise and deliver growth for travel brands....
How to avoid spiralling costs for digital marketing
Paying more and getting less has become the new normal for digital marketers trying to find customers. Conservative estimates say digital cost-per-acquisition has increased at least 50% in the past 5 years. This trend was driven by greater competition for online...
Interactive direct mail – the omnichannel game changer
The long-awaited reopening of local and international borders has sparked a marketing frenzy by travel industry brands with massively increased competition for the attention of potential travel customers. Zenith Media(1) has forecast growth in 2022 of 36% in travel...
Let’s get Phygital!
Headbands and leg warmers have seen their day and thankfully so have bone-headed arguments about the relative merits of digital marketing compared to offline channels. Savvy marketers are reaping the rewards of an omni-channel strategy where every touch point and...
Want increased digital ROI?
There is no doubt that the emergence of a variety of digital channels has revolutionised marketing communications and the impact of this change is overwhelmingly positive. When executed well digital marketing delivers targeted, cost-effective and measurable campaigns...
Engage Campaign Drives Big Results
The Challenge Knowing their members intimately and providing relevant, personalised conversations is a key feature of Mercy Super’s engagement model. Mercy Super wanted to leverage their data insights to enrich the engagement with members in an industry where member...
MarketFinda Generates $1.3M
The Challenge Travel Associates wanted to acquire new customers and establish their brand as market leaders in luxury cruising. The Method A national unaddressed direct mail campaign was developed for distribution in 8 geographic regions across Australia, specifically...
Youngcare Brick by Brick Campaign
The Challenge To acquire new donors to raise much needed funds to support the building of age appropriate housing solutions in three Queensland regions. As Youngcare is a not-for-profit organisation, they receive no recurring government funding and rely heavily on...
Travel Associates, Small Ships, Big Experiences
The Challenge Travel Associates needed to increase sales for their premium cruise experiences. After twelve months of marketing to their customers, digital marketing was not producing the required results. The Method A premium cruise marketing campaign was designed to...