Travel Associates needed to increase sales for their premium cruise experiences. After twelve months of marketing to their customers, digital marketing was not producing the required results.
A premium cruise marketing campaign was designed to specifically incorporate digital and print media. The strategy consisted of producing a 16 page bespoke brochure, inspiring customers to explore new destinations and book their dream cruise holiday.
Essential to the success of this campaign was a highly personalised flysheet with a strong call to action, incorporating the customer’s local travel advisor details.
To enhance the imagery in the brochure, finishes included a premium paper stock, soft touch cello and a custom spot UV design, delivering a luxe tactile experience.
Encased in a clear envelope, the creative design was instantly visible to spark interest when delivered into the customer’s letterbox.