The Challenge
Travel Associates needed to increase sales for their premium cruise experiences. After twelve months of marketing to their customers, digital marketing was not producing the required results.
The Method
A premium cruise marketing campaign was designed to specifically incorporate digital and print media. The strategy consisted of producing a 16 page bespoke brochure, inspiring customers to explore new destinations and book their dream cruise holiday.
Essential to the success of this campaign was a highly personalised flysheet with a strong call to action, incorporating the customer’s local travel advisor details.
To enhance the imagery in the brochure, finishes included a premium paper stock, soft touch cello and a custom spot UV design, delivering a luxe tactile experience.
Encased in a clear envelope, the creative design was instantly visible to spark interest when delivered into the customer’s letterbox.
