by Group IT | Oct 26, 2023 | Uncategorized
The travel boom of the past couple years is set to continue into 2024 along with the heightened competition for the attention of potential travel customers. This competition is making it harder than ever to cut through the noise and deliver growth for travel brands....
by Marketing Team | Aug 22, 2022 | Uncategorized
Paying more and getting less has become the new normal for digital marketers trying to find customers. Conservative estimates say digital cost-per-acquisition has increased at least 50% in the past 5 years. This trend was driven by greater competition for online...
by Group IT | Jan 28, 2022 | Uncategorized
The long-awaited reopening of local and international borders has sparked a marketing frenzy by travel industry brands with massively increased competition for the attention of potential travel customers. Zenith Media(1) has forecast growth in 2022 of 36% in travel...
by Group IT | Dec 1, 2021 | Uncategorized
Headbands and leg warmers have seen their day and thankfully so have bone-headed arguments about the relative merits of digital marketing compared to offline channels. Savvy marketers are reaping the rewards of an omni-channel strategy where every touch point and...
by Group IT | Jul 23, 2021 | Uncategorized
There is no doubt that the emergence of a variety of digital channels has revolutionised marketing communications and the impact of this change is overwhelmingly positive. When executed well digital marketing delivers targeted, cost-effective and measurable campaigns...
by Group IT | Nov 2, 2020 | Uncategorized
The Challenge Knowing their members intimately and providing relevant, personalised conversations is a key feature of Mercy Super’s engagement model. Mercy Super wanted to leverage their data insights to enrich the engagement with members in an industry where member...
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